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advantage. >> well, let's take a look at the presidential debate now in 1984. ronald reagan was asked if he was too old to be president. >> i want you to know that i will not make age an issue of this campaign. i'm not going to exploit for political purposes my opponent's youth and inexperience. [laughter] >> that is also one of my favorite lines. >> that is my favorite as well. >> it is pretty good. it tells us nothing about policy but it made us laugh. >> it tells us that he had a sense of humor. this was not a spontaneous response. it was carefully prepared and his camp knew that the montel camp would make an issue. it was a prepared sound bite but it was beautifully delivered and it worked tremendously well. >> a memorable vice presidential debate in 1988, republican dan quayle. he invoked the memory of john f. kennedy and this was senator bentsen's response. >> senators, i served with jack kennedy, i knew jack kennedy, jack kennedy was a friend of mine. senator, you are no jack kennedy. [applause] >> that still stings, doesn't it? is it possible to prepare for something like that? >> h
. that will take you right to a page for ronald reagan vs. jimmy carter. the commercials are 30 seconds or a minute that they summarize what was going on in the campaign to tell us what the main issues are. they were not intended to last as a historical record or if you look at years and years later. these are really important historical archives. >> these were made for the obama campaign. >> a democratic cookie cutter. >> what you see behind us is just a sampling of some of the material that we collected from the last two conventions. >> it is on a table in a room that is our reference collection. full complete collection of the record for american politics and it goes back to george washington. >> this whole row of materials is made up of campaign buttons. this is from the mckinley campaign from 1896 until 1900. >> every four years ago out on the campaign trail and rebuild it out with contemporary material. >> some of these were passed by a local delegation. you go to the local primaries and we go to the national convention. it is the buttons, the posters, the signs, the funny hats people wear. w
is structurally sound. it's going to have to be tweaked the way it was by ronald reagan and democratic speaker tip o'neill. but the basic structure is sound. but i want to talk about the values behind social security and medicare. and then talk about medicare because that's the big driver of our deficits right now. my grandmother, some of you know, helped to raise me, and my grandparents did. my grandfather died a while back, my grandmother died three days before i was elected president. and she was fiercely independent. she worked her way up only had a high school education, start as a secretary, ended up being the vice president of a local bank. and she ended up living alone by choice and the reason she could be independent was because of social security and medicare. she had worked all her life, put in this money, and understood that there was a basic guarantee, a floor under which she could not go. and that's the perspective i bring when i think about what's called entitlements. you know, the name itself implies some sense of dependency on the part of these folks. these are folks who have work
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